October 28-30, 2014   Calgary, Alberta

Unconventional Strategies to Successful Selling in a Technically-Oriented Market

Alberta’s oil and gas sector is built on technological innovation - and as such, the industry has a very engineering and technically-oriented culture. As such, to sell anything in this market – whether an idea to your boss, a product, and “technical” solution - to an engineering-dominated industry and culture is very important.  The key is to employ the right mix of good sales tactics while appealing to the “technical” requirements of the solution sales.  This session will unlock the keys to successful solution selling and also help suppliers harness the power of engaging customers, developing strong trust-based relationships, and generating repeat business, loyalty, and advocacy.